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Watch & Learn

A proposal for Gorgias AI Agent

by Shivam Kedia PM

How Gorgias Onboarding Works Today

Sequential process: Setup everything first, then AI starts learning

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Connect Channels Shopify, Email, Chat Day 1
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Build Help Center Articles, FAQs Day 2-5
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Write Guidance Policies, Processes Day 5-10
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Configure Actions Shopify, Returns Day 10-14
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Enable AI Agent Start from scratch Day 14+
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The Problem

During the entire setup period (often 2+ weeks), human agents are already handling ticketsβ€”learning patterns, developing tone, figuring out what works. But the AI isn't watching any of this. When it finally turns on, it starts cold with zero context from your team's actual experience.

Proposed: Watch & Learn

AI learns passively during setup, launches calibrated, improves continuously

πŸ‘€ Parallel Learning

AI observes while you onboard

  • βœ“ Watches how agents handle tickets
  • βœ“ Learns tone, patterns, edge cases
  • βœ“ Identifies common ticket types
  • βœ“ Zero extra work for your team
During Setup
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Human Agents
Handling tickets
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AI Agent
Watching & learning
πŸ“Š AI learns: Tone patterns, common queries, resolution approaches

πŸ”¬ Beta Comparison

AI + Humans handle same tickets

  • βœ“ Side-by-side resolution comparison
  • βœ“ Automatic gap identification
  • βœ“ KB suggestions generated
  • βœ“ Confidence scoring per topic
Beta Testing Mode
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Human
4.6 ⭐
βš”οΈ
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AI
4.2 ⭐
πŸ’‘ Gap detected: AI needs empathy templates for WISMO queries

πŸš€ L2 Expansion

Gradually automate complex tickets

  • βœ“ Move from L1 β†’ L2 automation
  • βœ“ Watch returns, billing, exceptions
  • βœ“ Same loop, higher complexity
  • βœ“ Human stays on true edge cases
Automation Expansion
L1 - Basic 85% automated
WISMO, Returns policy, Sizing
L2 - Complex 45% automated
Exceptions, Billing, Complaints
L3 - Edge Cases 10% automated
Escalations, VIP, Legal
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Faster Time-to-Value
AI is calibrated by Day 1, not starting cold after weeks of setup
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Passive Feedback Loop
Every handover becomes training data. No manual labeling needed.
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Zero Extra Work
Brand is already doing setup + handling tickets. Just capture it.

AI vs Human: Beta Comparison

Side-by-side performance on same ticket types. Gaps become KB suggestions.

Tickets Compared
699
AI Win Rate
40%
Gaps Identified
3
Action needed
Avg CSAT Delta
-0.3
Improving
Ticket Type Volume AI Time Human Time AI CSAT Human CSAT Winner
Where is my order?GAP 342 0.8s 4m 12s 4.2 4.6 πŸ‘¨β€πŸ’Ό Human
Return request 156 1.2s 6m 45s 4.5 4.4 πŸ€– AI
Product sizing helpGAP 89 2.1s 3m 22s 3.1 4.8 πŸ‘¨β€πŸ’Ό Human
Discount code issues 67 0.9s 2m 15s 4.7 4.3 πŸ€– AI
Damaged item receivedGAP 45 1.5s 8m 30s 3.4 4.9 πŸ‘¨β€πŸ’Ό Human
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3 Knowledge Base Gaps Identified
Click to see auto-generated suggestions
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● Where is my order?
Missing warmth in AI response. Suggest: Add empathy templates to KB.
● Product sizing help
AI lacks product-specific knowledge. Suggest: Add sizing guide + fit tips to KB.
● Damaged item received
Sensitive topic needs human touch. Suggest: Add to handover topics + create empathy script.